Sustainability
OUR COMMITMENT TO THE PLANET
From our sourcing to our packaging, remaining sustainable and keeping our environmental
impact low are at the root of our beliefs.
Fresh Water is a Limited and Finite Resource…
with only about 2.5% of the world’s water being freshwater. Water scarcity affects agriculture, industry, and human well-being, leading to conflicts and social unrest in many regions. More than 97% of all water on earth contains salt.
Why Do Water Companies Continue to Pump Water From Ancient Aquifers and Drying Rivers?
It’s cheap and easy, but we don’t and we never will.
Water Should Never Sit in Plastic…
and should never absorb contaminants like micro plastics, bacteria and other harmful substances. But it does, which is why we have pledged to only use glass or metal to contain our water product.
CREATING A PLASTIC FREE FUTURE
Plastic takes hundreds of years to decompose, and a significant amount ends up in our oceans, rivers, and landfills. This pollution harms marine life and ecosystems, disrupts the natural balance of our planet, and leeches harmful chemicals, such as BPA and phthalates, into the water over time. These chemicals are detrimental to human health, especially when consumed regularly.
8 million tons of plastic bottles enter the sea each year
the average plastic water bottle takes 450 years to decompose
24 billion liters of oil is needed to produce these billions of plastic bottles
Americans have led innovation in the world since 1776, and we’re continuing that legacy. We are not afraid of innovation and the American spirit lives in our mission to provide clean, affordable water to everyone.